The storefront sign is the first thing your customers see, so it’s important to get it right. For many businesses, storefront signs are more than just an aesthetic choice; they’re a vital part of the marketing plan, helping you to attract new customers and increase sales. What are the most effective kinds of store front signs? Here are three types of storefront signs to light up your business and enhance your curb appeal.

Logo Sign

A logo sign is not only an advertisement, but it’s also a way for people to find your business. It’s usually placed above or below a company’s front door. The best logos are ones that stand out and can be remembered easily. For example, Dominos Pizza logo is recognizable even when you turn it upside down. On top of being easy on the eyes, some things businesses want their logo signs to display are location and hours of operation.

Window Graphics

A logo sign is not only an advertisement, but it’s also a way for people to find your business.

Designed to attract potential customers, window graphics make your business look great and advertise its products or services. Some business owners will display their company’s name on their windows in simple lettering that looks professional but allows passersby to see inside. Others choose bright colors or even images in order to catch customers’ attention. Large storefront signs can be used in conjunction with window graphics as a way to draw people from a distance and convey more information about the company’s offerings. 


Portable, large signs that can hang in your storefront window or outside on a stand are called banners. Banners are ideal for announcing specials, promoting new products, highlighting company culture, and even special events like birthdays and staff appreciation days. While you might think that a banner is nothing more than hanging a poster, there’s actually some real artistry behind creating effective ones — and oftentimes, it requires working with an experienced sign company.