Before potential customers can even decide if they want or need your product or service, they need to know that you exist and where to find you! Every single brick and mortar business needs custom building signs to generate brand awareness and build credibility, which can translate into more sales and faster business growth.

Ideally, the need for custom building signs should be integrated into your overall sales and marketing plan. Unfortunately, many businesses remain unaware of how many different ways there are to use custom building signs to drive customers through their door and generate positive word of mouth. For example, did you know that custom lobby signs can help you build trust with your customers? It’s true! When customers see how much effort you put into your business signage, they come to trust that you will put the same effort into serving their needs. High-quality custom signs give customers the opinion that your business is established, professional, and trustworthy.

Magnify Signs has years of experience creating building sign options in Colorado that help businesses be seen. When we work with clients, we encourage them to consider more than just typical signage and to choose signage options that will best represent their brand. Using unique options, like acrylic business signs to showcase achievements or a wall mural to tell your brand story, provides opportunities to connect with your audiences.

Best Building Sign Options

It is important to note that good building signage needs to exist both on the outside and the inside of the building, and that brand consistency should be used for all signage, regardless of where it is located. Let’s take a look at some top choices for good building signs that help raise brand awareness.

Exterior Signs

There are many excellent options when it comes to exterior signs on your building. Some top choices include channel letters, light cabinet signs, and aluminum signs. In order to make sure your business is properly represented, consider:

  • Showcasing your company name using channel letters.
  • Installing a monument sign to create a strong statement about your business.
  • Adding dimensional numbers and letters to clearly indicate your building address.
  • Utilizing wayfinding signs to indicate parking, delivery areas, and any safety hazards.

Interior Signs

Use quality interior custom building signs to continue the brand messaging used on your exterior signage. Popular interior signage options include acrylic business signs, cut vinyl signs, and even digital signs.

Send a message of professionalism and integrity when you include interior signs, such as:

  • Custom lobby signs.
  • Nameplates or directories.
  • Room names or numbers.
  • Wayfinding signage for restrooms, storage, closets, and common areas.
  • Locations of products or services.
  • ADA signs.

Make Your Signage Work Together

As you can see, there are plenty of opportunities to use signage to differentiate your building and your business from the competition. If you want to get the most out of your signage, make sure you work with a professional signage company, like Magnify Signs, that can help you build a comprehensive strategy that will raise your brand awareness. If your business could benefit from custom professional signage solutions, contact Magnify Signs today. We’ll provide you with a complimentary signage consultation and assessment, which is the first step towards using signage to positively impact the growth of your business.