Channel letters are highly visible sign display elements that should be at the top of any company’s marketing wish list. They are used to create impactful brand identities and enhance visibility. There are several types of channel letter styles, including front-lit, back-lit and combination-lit channel letters, each with their own set of benefits that can help you achieve your marketing goals.
Customized to Carry Your Brand Aesthetics
A sign’s shape is one of the most important factors when it comes to creating a strong brand identity. A channel letter sign can be shaped and customized based on your brand’s aesthetic, which will help establish consistency in your branding. The three most common shapes for channel letters are cylindrical, elliptical, and triangular. Whether you’re looking for the perfect way to announce your business or simply want an attention-grabbing sign, channel letters are a great choice.
Increase Visibility with Different Types of Lighting
Channel letter signs are typically lit at night, in order to be seen from all angles. Front-lit and back-lit channel letters are the most common types of lighting for channel letters. Combination-lit channels typically have a front light for one or two letters and back light for others.
- Front-Lit : Front-lit channel letters are the most popular choice because they can be seen from far distances, even at night. This allows your business’s name or logo to stand out in the dark, which is especially important if you’re trying to draw attention from passing cars on the road or people walking by your storefront.
- Back-Lit : A back-lit channel letter sign is created from an aluminum frame that is sandwiched between acrylic and neon. The LED lights are mounted inside the acrylic. The letter design can be cut out of the acrylic, which gives it a translucent look, or it can be filled in with frosted glass or another colored material.
- Combination Lit : One of the many ways channel letters can be illuminated is with combination lighting. Combination-lit signs have back-lit lettering that is lit from behind and front-lit lettering that is lit in front of the sign. This type of illumination creates visibility for your business even when there is not enough ambient light. The back-lit lettering will continue to glow even when it’s dark outside and the front-lit lettering will still be visible during daylight hours.