To make it more, you should know about all three major components of great signage. It’s sign design, installation, and repairs. These three must work together to ensure that all signs looking consistent and in perfect condition will make a good impression, and therefore a better brand image.
The design of your sign is also very important. It needs to be readable and consistent with other marketing materials. Use bold colors, simple fonts, and large enough text so that it is easily visible from a distance (at least 20 feet). If you choose to use an image or pictogram on your sign, make sure it’s easily recognizable (i.e., recognizable even if it’s out of context), such as your logo or a symbol associated with your company. Make sure that people can tell what your business does just by looking at your sign. For example, a sign for a mechanic should have some sort of wrench icon; a hair salon should have something related to hair, etc.
A good rule of thumb is to spend about 10% of your total budget on signage.
The key to a successful sign installation is not just putting your sign up, but making sure it’s done correctly and that it’s sturdy. Different types of signs need different mounting techniques. Make sure you ask for recommendations from your local sign company or design professional on how to make your sign as secure as possible, especially if it will be outdoors or in a high-traffic area. It may cost more upfront, but there are many ways to save money in the long run by investing in proper signage installation. It’s also important to remember that good signage is an investment — and a good one at that! A well-made sign can last for years with minimal maintenance. Signs are often one of your first impressions when customers visit your business; don’t let them get off on the wrong foot by having an improperly installed sign!
Hire a sign repair company. It’s not easy to find a reliable, qualified repair technician to fix your signs and graphics. Look for companies that specialize in sign repairs and have been around for a while. Look for reviews on Google or Yelp; get references from other customers. If you know people in the business, contact them for recommendations, as well. Most importantly, make sure they are insured! You don’t want any liability issues if something goes wrong with your signage.