There are plenty of ways to promote your business to the public, but few are as direct and eye-catching as monument signs. Even better, they can be customized to suit your business needs, so whether you want to drive more traffic to your place of business or keep customers returning, there’s an option out there for you. If you want to learn more about the options available to you and how to choose the best one for your needs, keep reading for some helpful tips and advice on effective monument sign design.

Traits of a great monument sign

Here are some pointers on how a great monument sign should be created.

1. Bold and Architectural

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A great monument sign design can be bold and architectural, drawing attention from afar.

A great monument sign design can be bold and architectural, drawing attention from afar. Try going for stark black and white (or simply contrasting color combinations) for your primary design elements. When composing your letters, remember that thick lines are classic and attention-grabbing but may be difficult to read at long distances. And don’t shy away from fun typefaces! They can be a playful complement to your overall sign design and help make your lettering stand out from afar.

2. Impressive Signage to Mark the Entrance 

The exterior of your office complex is the first impression that potential clients and employees will have of your business. For that reason, it’s important to make sure it makes the right impression with attractive, effective signage. This can take the form of an overhead monument sign or an entry gate complete with scrolling lettering and directional arrows. A quality sign can not only help you bring in more business but also set you apart from your competitors by conveying a sense of professionalism and attention to detail.

4. Free Standing, Sculptural, Professional

A great monument sign is an effective way to get your business noticed. The first impression of your business will be driving by your building or parking lot. If you have an eye-catching monument sign, then you’re making an impression.

4. Should Match Other Signage

It’s important that your monument sign matches your building sign — and any other signage, such as a storefront sign. This may seem obvious, but it’s an important detail, especially if you have more than one location. Make sure everything looks consistent, and do some research on how and why others use certain color schemes and logo styles.

5. Lighting is Essential

Lighting is essential to make your monument sign a landmark and make it visible 24/7. The right lighting will enhance visibility, safety, and a strong brand. Enhance your monument sign with light emitting diodes (LEDs), which offer more clarity and brightness for better overall messaging with less energy consumption than traditional bulbs and lower maintenance costs. LED lights are also more environmentally friendly because they last longer, burn brighter, consume less power, and have fewer harmful chemicals than standard lighting sources.

 

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