Signage options have come a long way, which means that your options to create effective trade show signs have also expanded. However, it’s easy to get lost in the style and design choices and lose sight of the basics. When it comes to creating quality signs and display banners for trade shows, the most effective signage uses images and messages that are simple, and that are showcased using a clean layout.
When you are marketing your business at a trade show, your brand is your identity. By using customized trade show signs, you can build stronger brand awareness and ensure that you reach your target market using a trade show display. Use every trade show opportunity as a way to attract customers, tell them about your business, and show them that your products or services can solve their problems.
Five Elements To Create Effective Trade Show Signs
To help you create high-quality and highly effective signs and display banners for trade shows, there are five basic elements that every trade show display should include.
1. Carefully selected graphics
Simple, bold, and clear images are the most effective choices when it comes to selling your story. Select simple, single images. It can be tempting to use many images to tell your story, but often a single simple image will serve you just as well.
2. Simple and memorable headlines.
Keep the headline for your trade show display simple, clear, and short! Your tagline is often your most significant opportunity to grab people’s attention. If your trade show signs have a compelling headline, people may choose to stop and learn more about your company.
The shorter your headline, the larger it can appear on your trade show display. The larger it is on your trade show display, the further it will reach into crowds. Once you’ve selected your headline, choose a simple and easy to read typeface for your signage.
3. A short description.
Don’t include a lengthy description on your trade show display that explains everything you want your customer to know about your product or service. Most trade show attendees will not spend much time reading about your company. If your headline and graphics captured their attention, they may want to read a sentence or two – at most! Keep your sentences short. Use bullet points and easy to read language to create memorable soundbites.
4. Prominent company name.
Would you believe that many companies accidentally hide their name on their trade show displays? Don’t make that mistake! Your company name should be placed in the header portion of your trade show signs, as most visitors will expect to find it there.
5. Website and social media details.
Once visitors know your company name, other important information you want them to walk away with includes your website address and social media details. If visitors saw something at your booth that interests them, they should be able to be able to quickly find you online to learn more or make a purchase. Visitors will take a picture of your trade show display to capture your company name and website so they can visit your site later. Your company name, website, social media handles, and product details should be clearly showcased together on your sign to remind visitors why they were interested in your company after the show.
Create Quality Trade Show Signs And Displays
As you can see, it is possible to create high quality, effective signs and display banners for trade shows that will increase your brand awareness and your sales opportunities. Not sure where to start? Magnify Signs can help you build a stronger brand with our custom trade show stands and our large selection of other premium signs, and help you attract new customers to your company.
