As the name suggests, wayfinding signage helps people find their way around a location. It could be a medical building, a retail location, a law office, or a construction site. Basically, every type of business should invest in wayfinding signs so that customers and visitors can easily find the office, desk, or location they’re looking for.
It’s easy to brush off the importance of wayfinding signage and just assume that people will eventually find their way. But have you considered how that approach impacts your ability to provide a positive customer service experience? Ideally, you want your business or service to offer the best experience possible to ensure that your customers return to your business and share their good experience with others. In today’s fast paced world, where customers share their experiences across multiple platforms, you don’t want to ignore the customer service benefits that wayfinding signage can offer.
Custom Building Signs Show Your Customers You Care
When you think about it, it is easy to see that wayfinding signage is a vital component of customer service. When someone enters your facility for the first time, such as visitors, customers, patients, students, and suppliers, they are sometimes short on time and feel rushed. When your facility’s wayfinding signage is clear, easy to read, and well-placed, it provides helpful direction and instantly improves their experience. In addition, your employees won’t have to deal with as many interruptions from visitors who need directions!
When you decide to include wayfinding signs as part of your signage plan, it is important to recognize that the look and feel of that signage is just as important as the signage for other parts of your business, such as exterior signage or promotional signage.
Effective wayfinding signage should be:
- On brand, which means using the same color scheme, logos, font and tone as the rest of your signage and marketing materials.
- Comprehensive to include all important information for both employees and visitors.
- ADA compliant.
- Customized to meet your needs and not general signs that you try to make work for your business.
Audited often to ensure that they are still accurate.
When you invest in quality wayfinding signs, you are supporting the navigational needs of your customers and visitors, who will then be able to focus on why they are in your facility, rather than worrying about how to navigate the building. It may seem like a small thing, but when customers and visitors feel like you value their time, they feel appreciated and are more likely to continue doing business with you.
Find Wayfinding Signage For Your Business
Ready to put forth a professional and clear image to your employees, customers and visitors? Magnify Signs in Colorado has been working with small and medium business for 30 years and continues to supply quality signage to improve business success. From custom building signs and wayfinding signage, to vehicle graphics and trade show signs, we can design, create and install the right solution for your business. Call us at 303-647-9005 for a free quote.