The point of participating in a trade show is to promote your brand, products and services to a new audience, connect with others in your industry, and of course, to get leads. In order to accomplish this, you need a trade show display that attracts people to your booth. So, if your business wants a trade show display in Denver that will be eye-catching and provide helpful information to your audience, what do you need to include? It may surprise you to know that adding retractable banner stands to your trade show display can really help you get the most out of your event.

Retractable banner stands can be a highly effective way to let your audience know what your business is about before you even make contact with them. Before you have a chance to speak, you can grab the attention of current and prospective clients with vibrant graphics and high-resolution images that showcase what your brand has to offer. On a crowded trade show floor, a retractable banner display can help you stand apart from the competition and present a professional appearance with minimal effort.

What To Include On Your Retractable Banner Stands

Trade show displays in Denver can really stand out with a retractable banner display when you include these must-have additions and ideas that can make your signage more dynamic than the rest. Ready to have a crowd around your booth at your next trade show? Here’s what you need.

Company Name And Professional Logo

This may seem like an obvious thing, but there is more to it than simply making sure your company name is on the banner. It needs to be clearly displayed in a legible font style and large enough so that the audience will immediately know who you are. Attendees shouldn’t have to squint to read your business name.

Place your name at the top of your retractable banner stand or have it centrally located so people can quickly decipher who you are. Your retractable banner stands and displays also need to feature your high-resolution logo. Be sure you have a crisp file of your logo, in Vector format, that can be used to create your banners.

Highlight Your Most Popular Products

A large high-quality image of one of your most popular products, or a new product line, can be an effective way to showcase your business to a new audience. Including too many pictures on retractable banner displays can be visually overloading, so it’s best to select a few products or services to feature on your trade show banners.

Use Before And After Photos

If you have them, showcasing pictures that display how your products or services have benefitted your clients will help build credibility. It can also help your audience visualize how your business can solve their issues, as well.

Contact Details

It’s hard to believe, but adding the right contact details is often overlooked when creating retractable banner stands. Ideally, you want to make it as convenient as possible for your audience to get in touch with you. Include your phone number, email, website, and social media details so that potential customers can easily access your business should they have questions, or wish to place an order after the event is over.

Create Trade Show Displays In Denver With Magnify Signs

Knowing what information to include on your retractable banner displays can mean the difference between drawing people and wasting time and money with an ineffective trade show set up. When you work with Magnify Signs in Denver, we can help you choose the right trade show pieces from our complete line of trade show displays, including retractable banner stands and displays. Contact us to get a free quote or to find out more about how we can help your business ‘Be Seen’.